MARKETING DEPARTMENT [ 01 ]
NOTICE: WE MEASURE CUSTOMER ACTIONS, NOT PRETTY PRESENTATIONS.
Your marketing problem is rarely “we need 30 new AI posts.” More often: unclear proposition, wrong buyers, leaky lead handling, weak retention, unmeasured spend. Let's find the bottleneck before we increase the budget.
- Positioning & offers: who buys, why now, what makes you credible, what to say.
- Demand generation: search, content, relevant paid campaigns, targeted outbound.
- Sales hand-off: lead qualification, CRM stages, follow-up ownership and timing.
- Retention: useful communications, lifecycle journeys and win-back.
- Measurement: attribution assumptions, costs, funnel conversion, next action.
Proposed first engagement: a focused review of positioning, lead sources, conversion path, follow-up and available data. The output is a ranked action plan, not an auto-generated audit PDF.
| Step | Evidence we need | You receive |
|---|---|---|
| 01. Map | Offer, audience, current channels | One-page journey map |
| 02. Find | Funnel figures and examples | Top commercial bottlenecks |
| 03. Fix | Capacity and constraints | Prioritised next experiments |
WE DON'T SELL MAGIC TRAFFIC. Spend and delivery scope are agreed before campaigns start. Ask about marketing >